OVERVIEW
To kick off NYC Pride, Terminal 5 hosted a NYC Pride Party put on by Madonna and NFT company World of Women. "WoW, Finally Enough Love" was an impressive variety show for fans at Terminal 5 in Hell's Kitchen. The special night featured celebrity guests, appearances from RuPaul's Drag Race alums, and a performance from Madonna herself.
The venue was transformed into a Material Girl mecca and was plastered with the queen of pop's career-spanning album and single art, a photo booth activation, montages highlighting clips from her most iconic music videos and exclusive merch from the one-night-only event.
Read more about the event here.
THE BRIEF
To create a one-of-a-kind experience celebrating and uplifting the LGBTQIA+ community for Madonna's album release party.